Club Service

Voice of Rotaract

“A Good PR story is infinitely more effective than a front page ad” – Richard Branson

Voice of Rotaract is a brand new initiative by the Rotaract District 3220 in order to provide the Volunteers of the District PR team a training on the overall aspects of PR. The first phase of this programme was successfully completed on 11th of August at ICBT Campus, with the participation of over 30 volunteer members of the PR team.

The event comprised of 6 sessions providing in depth understanding on different aspects of PR namely Content writing, Photography and Designing, Presenting and Compeering, Digital Marketing and trends.

The session on content writing was facilitated by our very own Rtr. Kamanthi Wickramasinghe. She enumerated the different types of writing styles to cater to different types of publications and audiences. ‘Write simple’ was the key highlight of her presentation.

The second session on photography was conducted by renowned photographers Ushan Gunasekara and Tai Hsin Shiek. They provided the participants both theoretical as well as practical insights into photography. The presentation was done in such high sprit and enthusiasm, the participants whose interests were other than photography started actively participating in the session.

The third session on designing conducted by Chamara Perera, designer of some popular event posters added value to the second session of photography by enlightening the Rotaractors on simple and effective methods of using tools in Photoshop. Sharing his journey as a designer and experiences he encountered in designing the posters to meet the client’s interest motivated the participants to take a step towards designing.

The next three sessions on TV Presenting and compeering, Digital Marketing and marketing trends were conducted by Shareefa Thahir, Ama Silva and Dulanka Weraduwage respectively. The different techniques taught by the facilitators paved way for the participants to focus on the objective and the audience at all times to achieve the optimum outcome.

The feedback received from the participants at the end of the programme proved the objective of the programme was well achieved as they all expressed their interest to be a part of the next phase of the project. The Rotaractors with their upgraded PR skills and new friendships built with the PR volunteer team left with determination to spread the voice of Rotaract to the communities in Sri Lanka and beyond.

Rotaract 3220 Editorial Team

Rotaract 3220 Editorial Team

The editorial team consists of the wonderful group of people led by District Editors.

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